Your donor data already knows who's ready to give. GivingSignal tells you who.
GivingSignal is AI-powered donor intelligence for small and medium Canadian charities. Upload your donor history and get ranked propensity scores — so every appeal goes to the donors most likely to respond, for the cause most likely to move them. No data team. No CRM migration. Just upload your donor file and start.
No data team. No CRM migration. Just upload your donor file and start.
Most charities send the same appeal to everyone. The data says something different.
Your donor database holds years of giving history — who gave, to which cause, how much, how often, and when they started going quiet. That history contains patterns your team can't see at scale and doesn't have time to analyze manually. So most appeals go to the same broad list. The same donors are over-contacted. The lapsed donors nobody follows up with were actually recoverable. The mid-level donors who were about to upgrade slip through. GivingSignal changes that. Upload your donor data, and our propensity engine surfaces the signals — ranked by who's ready to give, what they care about, and when to ask.
Most charities are still broadcasting
Eighty percent of Canadian charities now experiment with AI in fundraising. Only nineteen percent actually send targeted appeals — the rest still broadcast the same message to everyone.
experimenting with AI tools
segmented appeals
How it works
Export your donor database as a CSV — giving history, campaign history, contact details. No CRM integration. No technical setup.
Upload your donor file
Export your donor database as a CSV — giving history, campaign history, contact details. No CRM integration. No technical setup.
Get propensity scores instantly
Our AI engine analyzes recency, frequency, giving amount, cause affinity, lapse risk, and campaign response patterns to assign each donor a propensity score.
Choose a tool and send
Choose a tool, get a targeted donor list, export and send. Measure the lift.
Four tools. One platform.
Describe a cause. Find the donors ready to answer it.
Campaign and cause targeting
Tell GivingSignal which cause or campaign matters to you. The engine finds donors whose giving history matches it, ranked by propensity.
Donation likelihood scoring
Every donor gets a zero to one hundred score for likelihood to give in the next thirty days, plus a predicted giving date and calibrated ask amount.
Smart campaign planner
Twelve fundraising presets built for Canadian charities. Pick one. Get a scored, CASL-flagged, campaign-ready donor list.
AI email writing
Propensity scores tell you who. AI drafts the message — personalized to each donor's history and CASL status.
What fundraisers are saying
Real results from Canadian charities
We've been running the same year-end campaign to the same list for five years. GivingSignal showed us that forty percent of our donors had giving patterns that matched a recurring gift upgrade ask — and we'd never once made that ask.
Development Director
Health charity, Ontario
We're a team of two. We don't have time to analyze our donor database manually. GivingSignal did in twenty minutes what would have taken us weeks — and we sent a more targeted appeal than we ever have.
Executive Director
Community foundation, British Columbia
The CASL consent flag in the campaign output was the thing that surprised me most. It's the first tool I've used that treats compliance as a feature, not a footnote.
Fundraising Manager
National charity, Toronto
Your donors are ready
Start your 14-day free trial (credit card required) — upload your donor CSV and get a propensity-scored view of your database in minutes. Built for Canadian charities, CASL-compliant by design.
