What’s in each draft
Every email GivingSignal generates arrives pre-built with the signals that matter most. Your team reviews and sends — or edits and sends. The structure is already there.
Personalized opening
The draft addresses the donor by name and references their specific giving history. No mail-merge template. No generic language.
Recommended ask
The draft pre-populates the ask amount calibrated to that donor’s giving trajectory. Not a guess. A signal.
CASL consent status
Each draft is flagged with the donor’s CASL consent status. Your team knows which channel is valid before outreach goes out.
Campaign rationale
The draft explains why this donor is a strong match for this specific campaign, in plain language your fundraiser would actually use.
Why this matters
The biggest barrier to personalized outreach isn’t knowing who to contact — GivingSignal already solves that. It’s the time cost of writing individualized emails at scale. A fundraising director who wants to send a personal note to 75 mid-level donors before year-end faces a real time constraint. AI Email Writing eliminates that constraint. Each draft takes your propensity data and turns it into a message that reads like it was written for that donor specifically — because the signal behind it was.
