Describe your campaign. Find the donors most likely to say yes.
Tell GivingSignal what you're raising money for — and our AI finds the donors in your database whose giving history makes them most likely to respond.
How it works
Three steps from campaign to donor list.
Describe your campaign or cause
Enter a short description of your fundraising appeal — the cause, the urgency, the ask amount, the campaign name. Plain language works. No structured tags required.
GivingSignal matches your donors
The engine cross-references your donor history against the campaign — analyzing past giving patterns, cause affinity, response rates to similar campaigns, and recency signals.
Get your ranked list
Every donor comes with a likelihood score (0-100), a predicted gift amount, and a one-line rationale — the specific signal in their giving history that makes them a strong match.
What this replaces
See the difference GivingSignal makes
Before
Manual segmentation
Segment by last gift date only
Same ask for everyone
Same ask amount for every donor
Generic copy
Generic appeal copy for all
Uneven contact
Over-contact top donors, ignore mid-level
Manual compliance
GivingSignal
AI-powered matching
Rank by propensity for this specific cause
Predicted ask based on giving history
Personalised rationale per donor
Precision list — every segment represented
Consent flags on every output
Propensity scoring
Personalized ask amounts
Built-in CASL flags
Built for every kind of appeal
Match any campaign to the right donors
Annual fund and year-end giving
Find donors primed for a year-end ask based on December giving patterns and recency signals.
Learn moreEmergency and responsive appeals
Identify donors who have historically responded to urgent campaigns — so your emergency appeal hits the right people first.
Learn moreMajor gift identification
Surface donors whose trajectory matches a major gift prospect before they walk out the door.
Learn moreNew program launch
Find existing donors most likely to care about a new initiative, based on past cause affinity.
Learn moreYour donors are ready
Start your 14-day free trial (credit card required) — upload your donor CSV and get a propensity-scored view of your database in minutes. Built for Canadian charities, CASL-compliant by design.
